Monday, July 7, 2008

The Age Of Corporate Pseudo-Rebellion Is Upon Us!

So, here I am, watching my beloved Twins in a tight game with the Red Sox (by the way, Delmon Young, if you're reading this, they are deliberately trying to get you to chase that first pitch that's out of the strike zone!), and on the ESPN hype machine comes an advertisement for the X Games. This commercial features a supposedly-evil, yet supposedly-status-quo, antagonist, decrying some X-Gaming douchebag named Brian Deegan. Apparently, Deegan is a motocross rebel who must be stopped if society is to survive!

Okay, so let's momentarily forget the fact that Brian Deegan is appearing in a commercial on a massive corporate entity like ESPN. Let's just examine the fact that Deegan makes his living by riding a little motorcycle and doing stunts. What does this tell us? It tells us that Mommy and Daddy Deegan made lots and lots of money, affording little Brian the opportunity (and health insurance) to, essentially, masturbate his life away. And that little Brian was more than happy to suckle at that teat until he found suckers stoned or stupid enough to watch him do his little tricks.

Sadly, this is what passes for "rebellion" in the New Corporate Age: "I'll be a secondary corporate whore until I have the chance to be a primary corporate whore."

'Nuff said.

Go Twins!

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